SERVICES
Thoughtful experiences, designed with intention
I partner with brands and mission-driven teams to design intentional, high-impact experiences—from brand activations to high-touch gatherings—that create connection, clarity, and meaningful response.
No two projects look the same—but they all begin the same way: with clarity around what matters most.
Whether you're bringing a space to life, launching something new, or gathering people with purpose, I help shape experiences that feel aligned, elevated, and worth showing up for.
SERVICES
Experience Strategy & Design
Every meaningful experience starts with a clear idea.
I work with teams to shape the vision, narrative, and flow behind an experience—ensuring every detail supports a larger story and purpose. This is where clarity is built and direction is defined before anything is executed.
Includes:
Concept development
Narrative and messaging
Guest journey mapping
Creative direction
Experience flow and structure
Brand & Real Estate Activations
Spaces and brands come to life through experience.
I design and support curated activations that create connection, build momentum, and leave a lasting impression—whether for a brand, a development, or a key launch moment.
Includes:
Real estate launches and private previews
Brand activations and partnerships
Community-building events
On-site experience design and guest flow
Private & High-Touch Gatherings
Not every meaningful experience is meant for a large audience.
I help design intentional, high-touch gatherings that prioritize connection, presence, and thoughtful detail—often in more intimate, curated environments.
Includes:
Leadership and executive gatherings
Donor and stakeholder events
Private hosted experiences
Small group and invitation-only moments
How I Work
Each project is approached with care, curiosity, and a deep understanding of your goals.
Depending on the scope, I may partner closely with your internal team, collaborate with trusted vendors, or help guide the process from concept through execution.
My role is to bring clarity to the vision and ensure the experience feels cohesive, intentional, and aligned from beginning to end.
If you’re thinking about creating something meaningful—or simply want to explore an idea—I’d love to connect.
Some of my past work…
Lead Prop Stylist // HGTV’s A Very Brady Lodge at CMA Fest, 2019 [In collaboration with CNX Conde Nast]
In collaboration with Conde Nast + HGTV, I set the HGTV Lodge to bring ‘A Very Brady Lodge’ to life for CMA Fest in Nashville, TN. This lodge was where country artists played intimate shows and had exclusive meet and greets with fans from near and far. I sourced items which reflected a modern take on the vintage, 70’s home of the classic sitcom The Brady Bunch as HGTV prepared to celebrate the release of their new show ‘A Very Brady Renovation’.
Lobby Experience Design // STORY Conference, 2019 // Nashville, TN
STORY is an immersive, two-day gathering designed to inspire, challenge and equip artists, creators and storytellers who work in a variety of industries. The theme of Story 2019 was "Between no longer and not yet", exploring the concept of liminal space and how to discover all of the magic, perspective, and creativity that can only be gained in the space between. I worked with the Story team to create immersive lobby experiences to represent what a creative agency might have felt like in the ‘90’s’ and imagine what that same space night feel like 10-years down the road to the year ‘2030’. We had a blast!
Visual + Design // West Elm Inc Store Installations, Styling & Merchandising
Lead Set Stylist // Red Productions / OGLE Hair School TVC/Web Ad
This commercial’s goal was to spotlight The Ogle School’s transformative properties. In this 2015 flowing, fast-paced spot, I worked with Red Productions and built out this environment where we visually took the subject from her current reality [where we flipped her living room on its side] through the pathway leading her to imagine her dreams.
Lead Set Stylist // Red Productions / Buxton TVC/Wed Ad
For this shoot, we brought a “day in the life” of a typical restaurant owner, to life to show how the Buxton LSMX app can help make their job easier. I transformed a coffee shop into a juice bar and styled out the office space and race scene to bring this story to life.
Assistant Stylist // Martina McBride ‘The Joy of Christmas’ Shoot / Art Direction by Milkglass Creative
Photography by Joseph Llanes